Market Analysis

Conduct an extensive market study of the local environment

  • Highlight the unique characteristics of the region
  • Study the MACRO and the MICRO environments of the region
  • Conduct an assessment on services and facilities available in the region
    • Develop a SWOT analysis
    • Assess the local market acceptance of the preliminary concept
    • Study the local market purchasing power
    • Study the Future Implementations
  • Market Segmentation:
    • Define Primary and secondary Segments
      • Geographic Segmentation
      • Demographic Segmentation
      • Psychographic Segmentation
      • Behavioral Segmentation

Methodology

Our Added Value

In Hospitality we need to be global as our clients using our lodging facilities are International. The clients using our other outlets can be a mix of National and International, so International exposure is needed to cover all feeder markets

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