Concept Definition

  1. Identify an adequate identity for each entity based on previous researches
  2. Identify targeted market segments (primary and secondary)
  3. Develop a competition analysis (direct and indirect competition)
  4. Set a financial projection for several years
  5. Ensure compliance of the interior design and layout with the concept identified

Concept Development

  1. Develop a Business and a Marketing Plan
  2. Assist in identifying FF&E and SOE (Fixture Furniture & Equipment and Small Operating Equipment)
  3. Develop Standard Operating Manuals that comply with the concept
  4. Develop the brand name
  5. Identify the Manpower required

Standard Operating Manuals

Human Resources Manual

  • Recruiting policies and procedures
  • Orientation and job descriptions
  • Training and coaching policies and procedures
  • Disciplinary and gratification standards
  • Performance appraisal and job evolution

Financial Manual

  • Accounting Principles (Uniform Systems of Accounts
  • Cash control policies
  • Cost control applications through the standard recipes
  • Credit policies for clients and suppliers
  • Billing instructions
  • Accounts receivables and Accounts payables
  • Funds protection through equipment and insurance

Sales & Marketing Manual

  • Pricing strategies
  • Selling techniques
  • Advertisement and promotion
  • Customer profile through CRM system
  • Communication policies
  • Printing, collaterals and promotional items
  • Public Relations Management

Purchasing Manual

  • Purchasing cycle
  • Cash control Suppliers selection
  • Store policies and store keeping
  • Stock management
  • F&B purchasing policies and procedures
  • Linen purchasing policies and procedures
  • Guest amenities purchasing policies and procedures

Operational manual

  • Service manuals
  • Service preparation
  • Customer Service and complaint handling
  • Order processing
  • Up-selling and cross-selling
  • Billing procedures
  • Collecting guest feedback

Kitchen Manual

  • Kitchen management and organization
  • Opening and closing procedures
  • Production manuals
  • Hygiene and safety manuals
  • Stewarding manuals

Pre-Opening Action Plan

Develop an action plan including

  1. Assist in all Administrative – Legal and Construction documents
  2. Search for technical Support in Equipment and Installations according to specifications
  3. Recommend Outsourced services
  4. Define Recruitment and Salary scale
  5. Assist in Operational trainings
  6. Define Branding – Marketing and Pricing strategies as well as CRM
  7. Elaborate the Concept Launching – Event Management and PR

Our Added Value

A well-defined concept could last for a long time as includes the mechanisms to review the strategies and standards. We provide the client with the proper Research and Development for the concept to stretch its life span

adminConcept Cycle